Secrets

Blogging for All

If you're new to blogging it can be a bit daunting. Blogs (short for “web-logs”) started out as personal online diaries, which is one of the reasons businesses find them difficult to understand as a marketing tool.

But the corporate blog is coming of age and it's really easy to start one for your business.

Why do you need a blog?

Surprsingly, there's more than one good reason to do this, particularly if you have a good website, and one which you'd like to drive more traffic to. The main benefits of having a corporate blog are:

There is always a link to your website in your blog
Google likes blogs as they are by their nature full of fresh content
You can position yourself as an expert in your field
They're free!
You can write them from anywhere.

There are several ways to start a blog:

Using a service such as www.blogger.com (owned by Google) which makes it very easy to get started in minutes.
Setting up a blog under your own identity with its own domain, using an online CMS (Content Management System) such as Wordpress (www.wordpress.org).

You can either keep your blog as a standalone domain or integrate it as part of your website. There are benefits to both...

"Standalone" sends traffic to your website, giving twice the opportunity of people connecting to you in some way
Part of your website makes your website more attractive to search engines as the content is automatically more up to date.

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